National Codes: CUAGRD611
MASTER TED Level 1 LEARN Shell
National Codes: CUAGRD616
MASTER TED Level 1 LEARN Shell
National Codes: CUAGRD615
MASTER TED Level 1 LEARN Shell
National Codes: CUAGRD612 CUADES601
MASTER TED Level 1 LEARN Shell
National Codes: CUAPPR612 CUAPPR511

The aim of this assessment task is to demonstrate knowledge developed of the
marketing communications industry and report on the current issues affecting the
marketing communications industry in the form of a Research Portfolio.

Then applying this knowledge in the form of a Marketing Report for a not-for-profit
organisation. This includes:
• Showing evidence of the impact of new and alternative communication
  technology has affected marketing plans for the current climate.
• Update knowledge through market research
• Identify future trends within the marketing communications industry.