Business Services, Library Studies, Management and Marketing 

Pre-course counselling information hub for Business Services, Library Studies, Management and Marketing  students to land on for information including:-

• Pre-course counselling information
• Your course area program information 

This unit focuses on ‘Content Marketing’- an organisation publishing content that is either unique (i.e. created by the organisation) or curated (sharing someone else’s content). The purpose of content marketing is to achieve specific marketing goals, such as increasing brand awareness, positioning the business as a voice of authority in its industry, driving traffic to a website, and/or increasing search engine rankings. In order to be effective, an organisation must have a clear content marketing strategy and closely manage the content creation process.